As part of their 10 year anniversary Google has indulged in social cause marketing by starting off something called Project 10^100 , a contest in which you can submit your idea of how to help the most people in the world. In Google's words
It's a question worth considering. Never in history have so many people had so much information, so many tools at their disposal, so many ways of making good ideas come to life. Yet at the same time so many people (in all walks of life) could use some help, in small ways and big.Project 10^100 is a call for ideas by Google to change the world by helping as many people as possible.After the ideas have been submitted 100 selected ideas will be voted on publicly to find 20 semi-finalists, of which 5 will then be selected as finalists, and Google promises to commit “$10 million to implement these projects”.Why the name 10 to the power of 100? One reason is that this number is a googol, a 1 followed by 100 zeroes, that number which Google says gave the company its name. To celebrate this they also have this small viral video enjoy it.