From Zero to Two Million Users Via Word of Mouth

A very interesting presentation from founders of two hot startups Xobni and Dropbox. While quite a few things said by them don't work in Indian context there are some interesting points made also but keep in mind that these are product oriented sites and not content based sites. Here are the key statements made  by them

• Don't Make your users think ( reduce complexity).Every 10% easier product means 50% larger audience
• Simple landing page: capture interest/email address
• Xobni: Adwords users don't convert to paid but they refer others who do
• Focus: do a few things really well instead of a lot of things poorly
• Freemium Model: Only 3% of Ning users convert to Paid
• Hook the user first, educate over time (tours, tip emails, etc.)

Here is their presentations ( via DI)