IDEASMARKIT

IMRB Survey: Indian Consumer Confidence and Spending

ET has a report about a survey conducted by IMRB among 2,440 households across urban and rural areas has revealed that consumers have cut ex...

Exchange4media.com and Blogworks conducted a survey of 267 people, comprising of working professionals, executives and business leaders in ...

A qualitative online survey — Technology Tracker 2009 — conducted by the media agency Dentsu India threw up some interesting findings, that...

Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...

Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...

For a publisher CPM based banner ads are the best option while for the advertiser they are the worst option but people have no idea about ho...

Banner Blindness has been a problem thus causing most ads to be ignored and so advertisers have always tried to find how to catch the attent...

A New research on Word of Mouth in US shows that Word of mouth is actually very relevant especially for some particular categories like fo...

Google really seems keen for people to use its browser Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the br...

Google co-founder Larry Page delivered the Spring 2009 commencement address at the University of Michigan yesterday, the same university at...