E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to marketing their business...
As part of their 10 year anniversary Google has indulged in social cause marketing by starting off something called Project 10^100 , a cont...
While Internet in India has been booming it has been focussed too much on the big portals where the mainstream crowd is and others have stru...
Yahoo has launched an international brand marketing campaign titled "Start Wearing Purple". According to Yahoo Purple is the colo...
Call it viral marketing or gureilla marketing in this modern age marketing agencies have fallen to a great depth in search of that innovativ...
In a very interesting article at Search engine land Brent Costuras talked about how some of the companies who didn't had anything flash...
Really " What an Idea " Idea has taken its latest commercials about Abhishek bachchan(using an idea mobile to simulate virtual cla...
What is the image portrayed of your brand in the minds of customer that is the question many brand managers have tried to figure out and now...
Looking for some unique, low cost marketing ideas especially for small business than why don't you consider Sam Decker's list of 19...
Most of the people are aware about Google's Contextual targeting and its success but less is known about as successful and much controv...
Webyantra is pointing out a sad case of an Indian web2.0 startup who struggled to market his startup online despite spending 30,000 bucks o...
Business standard is reporting on how banking, financial services and insurance (BFSI) segment are steadily embracing Online advertising and...
Pepsi has taken the whole Youngistan concept to a whole new level online First came the Youngistan Ad then the show Wassup Youngistan with ...
India's Silicon valley Bangalore has the highest number of tech savvy people in India and so with the elections just around the corner i...
Interactive marketing is something that every one is experimenting with and Chevrolet has taken a brave step in India by promoting Chevrolet...
If you have a user base consisting of millions of people, many of whom are technology-savvy, why not use this to your advantage? That is exa...
There are many facets to online marketing which are useful to different people at different times ranging from The art of increasing traffic...
Media and Entertainment has been heralded as one of hottest industries for some time now and some of major consulting firms have released re...
Innovative that's all I can say about this unique promotion launched by EBay India. Now i have very rarely shopped on eBay but when you ...
After the buzz surrounding the auctions Indian Premier League is setting it up for a huge marketing campaign from March. Mint reports on how...