Nielson Upper Middle and Rich in India Survey

Nielsen has just declared results of its Upper Middle and Rich (UMAR) survey. The survey covered more than 18,250 individuals across 35 I...

Web Video viewers will tolerate twice the number of ads:ABC Nielson research

Adage reports that the ABC/Nielsen research has concluded that adding multiple sponsors per ad break had "a minimal effect" on rec...

Research: Music most downloaded/streamed item in India

Afaqs reports that Nielsen, the marketing research firm, has released the findings of an online survey on multimedia consumption and owners...

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