This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Group M has come up with advertising forecasts for 2009 which predicts a grim 2009 . During 2009 there will be some increased spending in Q2...
Industry chamber Assocham said on Thursday that the private sector will spend up to 35 per cent less on advertising this fiscal due to the g...
An interesting report in mint highlights the changing paradigm of advertisers and their media planners who are shifting their ad spends from...
The Indian Media and entertainment industry stood at INR 584 billion in 2008, a growth of 12.4 percent over the previous year. Over the next...