HCL Technologies latest Ad campaign

HCL Technologies latest Ad campaign

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https://ideasmarkit.blogspot.com/2008/04/hcl-technologies-latest-ad-campaign.html

HCl has launched a new ad campaign for themselves in order to boost their poor brand value in India. Some time back HCL had created a brand ...

Viral marketing HCL

Viral marketing HCL

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https://ideasmarkit.blogspot.com/2008/02/viral-marketing-hcl.html

HCL has been trying over the last year to improve its brand image among perspective employees as part of which it had a disastrously unbelie...

IT Services Marketing Wipro Goes To Second Life

IT Services Marketing Wipro Goes To Second Life

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https://ideasmarkit.blogspot.com/2007/10/it-services-marketing-wipro-goes-to.html

Its interesting to see how IT services companies are marketing themselves in unique ways with Infosys going for corporate Blog marketing , T...

Infosys Wipro TCS Cognizant start outsourcing work

Infosys Wipro TCS Cognizant start outsourcing work

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https://ideasmarkit.blogspot.com/2007/09/infosys-wipro-tcs-cognizant-start.html

New York Times has an article on how now Indian software companies have themsleves begun outsourcing work to other parts of the world. Now t...

HCL makes Lame efforts at Branding itself

HCL makes Lame efforts at Branding itself

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https://ideasmarkit.blogspot.com/2007/09/hcl-makes-lame-efforts-at-branding.html

I wrote about how Indian software factories (IT companies) are starting to brand themselves and I recently came across an effort by another...