This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Indian Small and Medium enterprises (SMEs) are growing and adding more business partners nationally and internationally. As per an Access Ma...
With experts pointing out that rural India will comparatively remain safe from recession and marketeers should target them lets take a look ...
Businessworld points out this week about Tata Tea's unique rural marketing initiative "Gaon Chalo" in U.P which drove Tata Tea...
Nokia will unveil for India next year an Internet-browser enabled handset priced at around Rs. 2,500 as part of a strategy to sell low-price...
Here is an interesting example of rural marketing in India FMCG major Dabur is unleashing a marketing blitz across the country through beaut...
Down at BS Surinder kapur talks about innovation and Marketing and highlights how Marketing at Maruti has allowed it to grow forward and ill...
One of the most backward areas in India is Bihar A while back i had written a post on Internet's growth in Bihar now lets take a look at...
The marketers at Mahindra Farm Equipment realized that they had to identify and get progressive farmers and opinion leaders to interact with...