Nielsen has just declared results of its Upper Middle and Rich (UMAR) survey. The survey covered more than 18,250 individuals across 35 I...
JD power has showcased its 2009 India Escaped Shopper Study based on responses from more than 5,400 buyers and nearly 2,000 rejecters of ...
NCAER has released the finding of its 2009 National readership survey. The survey—with a sample of over 3,11,431 literate youth (1,02,021 ru...
Indibloggies has nominated Ideasmarkit for best business blog of the year and you can vote for ideasmarkit here . Thank you Readers for mak...
Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and at...
While the stock market is up and the core economy numbers are good the fact remains that consumer confidence in India is still down. CNBC T...
Media agency Madison Communications Pvt. Ltd in association with trade publication Pitch has now forecast negative 5% growth in advertising...
Google has launched a print campaign in India in tier 2 cities Nagpur, Jaipur, Ahmedabad etc where variations of the ad shown alongside have...
In India according to reports for every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outd...
Search is sick Bing is cure this is the mantra with which Microsoft continues its battle against google. The new advertising for its search ...
Microsoft's new decision search engine Bing which aims to take on google has now gone live with huge PR and publicity push and so are t...
Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...
A New research on Word of Mouth in US shows that Word of mouth is actually very relevant especially for some particular categories like fo...
Google really seems keen for people to use its browser Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the br...
Group M has come up with advertising forecasts for 2009 which predicts a grim 2009 . During 2009 there will be some increased spending in Q2...
A recent Article in Outlook profit talked about Key statistics detailing how India consumes. Total Households in India are estimated at 226 ...
Industry chamber Assocham said on Thursday that the private sector will spend up to 35 per cent less on advertising this fiscal due to the g...
A look at TAM media research's data from February about TV and Radio viewership gives us some interesting insights. Some of the Key poin...
Starcom (media agency) and The Key (a qualitative research firm), have conducted a survey during December2008 and January 2009 based on 4...
An Interesting compilation of studies released by emarketeer gives an insight into what exactly goes into the mind of a head of marketing at...