India's Iconic brands
https://ideasmarkit.blogspot.com/2008/06/indias-iconic-brands.html
Mint reports on how Campaign talked to marketing and branding experts to shortlist 18 brands that have stood the test of time, and are perc...
BrandTags: what is your real brand image
https://ideasmarkit.blogspot.com/2008/05/brandtags-what-is-your-real-brand-image.html
What is the image portrayed of your brand in the minds of customer that is the question many brand managers have tried to figure out and now...
The Difference Between Marketing, PR, Advertising, and Branding
https://ideasmarkit.blogspot.com/2008/05/difference-between-marketing-pr.html
Rather than writing hundreds of words about it lets leave it at these images to explain these concepts (image courtesy Neutron LLC )
Viral marketing HCL
https://ideasmarkit.blogspot.com/2008/02/viral-marketing-hcl.html
HCL has been trying over the last year to improve its brand image among perspective employees as part of which it had a disastrously unbelie...
Webdunia Brand building efforts
https://ideasmarkit.blogspot.com/2007/11/webdunia-brand-building-efforts.html
For the uninitiated Webdunia is one of the pioneers in Hindi language portal in India and has grown to nine language portals, now after be...
Viral Marketing the Google way
https://ideasmarkit.blogspot.com/2007/08/viral-marketing-google-way.html
Google sometime back had released a collaborative video of Gmail and had asked users to imagine how an email message travels across the worl...
10 Benefits of building a strong Brand
https://ideasmarkit.blogspot.com/2007/08/10-benefits-of-building-strong-brand.html
After writing about how Indian software factories TCS,Infosys,Wipro have started branding themselves here from branding strategy insider a...