This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and at...
While the stock market is up and the core economy numbers are good the fact remains that consumer confidence in India is still down. CNBC T...
ET has a report about a survey conducted by IMRB among 2,440 households across urban and rural areas has revealed that consumers have cut ex...
CNBC-TV18 Boston Analytics Consumer Confidence Index is an interesting barometer of Indian Consumer Demand it is based on a survey of about ...
Starcom (media agency) and The Key (a qualitative research firm), have conducted a survey during December2008 and January 2009 based on 4...
An interesting report in mint highlights the changing paradigm of advertisers and their media planners who are shifting their ad spends from...
This is part of multiple posts that I have been doing on impact of recession on Indian Economy and Indian Consumer Demand. At the heart of c...
HBL in an informative article points out the impact of Recession on Indian Consumer Demand as shown in the image alongside. Some of the inte...
ET reports in an interesting story that Consumer Demand is estimated to have dropped by 20-30% during September-December in metros for Appar...
Labour Bureau of ministry of Labour and Employment has released the findings of a study on the effect of economic slowdown on employment in ...
This is an economic downturn and there is a sharp drop in marketing and advertising budgets of various companies but this slowdown has caus...
As recession starts hitting Indian companies hard and the marketing budgets go down they are starting to look at Online as a medium for cost...
During a slowdown, luxury is the first segment to take a hit and it is expected that luxury brands will take a dip of 10 to 15 per cent.Thi...
For a sector that saw a 20 per cent growth in the heady two years before the financial meltdown recession and painful advertising cuts has h...