IPL ready for a 160 crore Marketing Blitz

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https://ideasmarkit.blogspot.com/2008/02/ipl-ready-for-160-crore-marketing-blitz.html

After the buzz surrounding the auctions Indian Premier League is setting it up for a huge marketing campaign from March. Mint reports on how...

Chennai Superstars Indian Cricket League ad

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https://ideasmarkit.blogspot.com/2007/12/marketing-indian-cricket-league.html

Zee launched its rebel Indian Cricket league today with a $4million prize money but what has been interesting is the marketing muscle behind...

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