This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
A study was conducted by Google and research firm Netpop Research to get a fix on how Indian consumers use the internet and other tradi...
Most advertisers have struggled with returns on display advertising and are moving more towards performance oriented advertising on this ...
There is a large amount of user research which goes into building a quality website and this keeps throwing up some interesting user insigh...
Google commissioned mediascreen to do research on a lot of topics and their docs were revealed by Techcrunch but the key research was on wh...
Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...