This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
As part of the “Explore My Way” campaign for Windows Internet Explorer 8 (IE8), Microsoft have joined hands with Make My Trip to hunt for In...
Bing has finally brought some competition to the world of search and Microsoft's decision engine has started to make some small dents i...
Search is sick Bing is cure this is the mantra with which Microsoft continues its battle against google. The new advertising for its search ...
Here is an interesting survey on the occasion of valentine's day for you all. The survey conducted by Windows Live of more than 1,000 me...
Microsoft commissioned a Mobility Survey in APAC in conjunction with Synovate to gauge people’s perceptions, attitudes about smart phones an...
Microsoft PR team mailed me at midnight to break their new holistic campaign titled Windows. Life Without Walls.This is an effort to promot...
Microsoft's PR team mailed me to announce the launch of a new contest called Winwithsearch designed to promote live search's new fea...
For long Apple has been targeting Microsoft with Mac versus PC ad showing how cool Apple's Mac is compared to a PC running Microsoft...
Microsoft Continues with its 300 million dollar ad campaign with this second ad in which Jerry Seinfeld convinces Bill Gates to try and conn...
Microsoft has launched an ad campaign featuring famous comic Jerry Seinfeld and they aim to spend 300 million dollars on this campaign of wh...
Microsoft Researchers have developed Collabio, a Facebook application designed to explore metadata and the logic related to tagging. On the...