This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Future Group has made a decision to create brands in the FMCG, consumer durables and apparel spaces. Future Group chairman Kishore Biyani ha...
I simply love this ad Tata Sky has launched its new tv commercial featuring Aamir Khan in a Punjabi speaking ardhanarishawar (half man half...
Economic Times ' Brand Equity has published the list of India's Most Trusted Brands Survey findings. The survey was conducted nation...
Mint reports on how Campaign talked to marketing and branding experts to shortlist 18 brands that have stood the test of time, and are perc...
Ajay Devgan's film "You Me Aur Hum" has been huge in terms of identifying co-branding opportunities and has a string of spo...
I wrote about how Indian software factories (IT companies) are starting to brand themselves and I recently came across an effort by another...
After writing about how Indian software factories TCS,Infosys,Wipro have started branding themselves here from branding strategy insider a...
Business Standard reports that India's software factories have finally realized the importance of branding and marketing themselves to t...