This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Most advertisers have struggled with returns on display advertising and are moving more towards performance oriented advertising on this ...
Nielson has collated a report called Nielsen Online AdRelevance wherein they have measured number of display campaigns launched. While this...
There is no getting away bad times are upon us and the recession is a reality and so in these times check out this interesting presentation ...
Social networking leader in US Myspace following on the heels of Facebook has launched their self service ad platform Myads and is allowing...
Gaming has been a growing trend and according to ComScore, over 25% of Internet users play online games every week, which is over 200 millio...
iPerceptions Inc a Customer analytics company is out with a research on which online advertising methods are most popular with consumers. T...
Yahoo has launched an international brand marketing campaign titled "Start Wearing Purple". According to Yahoo Purple is the colo...
IMRB has used its internet survey data to come out with an online banner advertising report and claim internet banner ad market will grow fr...
Really " What an Idea " Idea has taken its latest commercials about Abhishek bachchan(using an idea mobile to simulate virtual cla...
GroupM, the media buying arm WPP Group Plc has released a comprehensive report on Indian media market and paints a very rosy picture for Ind...
Nokia is the presenting sponsor of Shah Rukh Khan’s Kolkata Knight Riders IPL team and have realized rather late that if they have develope...
If you are looking at internet for opening a startup then you really got to look at this chart which will tell you why all the internet maj...
Currently in private alpha Yureekah has launched a free competitive intelligence tool that allows media planners to figure out where is com...
Business standard is reporting on how banking, financial services and insurance (BFSI) segment are steadily embracing Online advertising and...
India's Silicon valley Bangalore has the highest number of tech savvy people in India and so with the elections just around the corner i...
Which ads work the best that is a question that every advertiser wants to know and eMarketeer based on research conducted by Deloitte has c...
Media and Entertainment has been heralded as one of hottest industries for some time now and some of major consulting firms have released re...
Marketing that uses the internet is online marketing and can be classified into search engine marketing, display advertising, e-mail marke...