Wipro turns to Viral Marketing via Youtube

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https://ideasmarkit.blogspot.com/2008/12/wipro-turns-to-viral-marketing-via.html

Wipro the Indian IT major has turned to viral marketing to market itself and has decided to use  youtube for marketing itself. Wipro has upl...

Rape Murder and BPO

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https://ideasmarkit.blogspot.com/2007/11/rape-murder-and-bpo.html

This might be off topic but is an incident that cannot be ignored.Dec 2005 Pratibha Murthy HP call centre employee raped and killed by driv...

Corporate Blog Marketing Wipro launches Campus Blog

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https://ideasmarkit.blogspot.com/2007/11/corporate-blog-marketing-wipro-launches.html

Where Infosys is can Wipro be far behind well for some time infosys had developed its own world is flat blog and was using it to market its...

IT Services Marketing Wipro Goes To Second Life

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https://ideasmarkit.blogspot.com/2007/10/it-services-marketing-wipro-goes-to.html

Its interesting to see how IT services companies are marketing themselves in unique ways with Infosys going for corporate Blog marketing , T...

Indian IT Industry Globalizes itself

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https://ideasmarkit.blogspot.com/2007/09/indian-it-industry-globalizes-itself.html

I had an interesting experience listening to A.T.Kearney consultants giving a talk on Globalization in IIM Lucknow. Now in yesterday's...

Infosys Wipro TCS Cognizant start outsourcing work

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https://ideasmarkit.blogspot.com/2007/09/infosys-wipro-tcs-cognizant-start.html

New York Times has an article on how now Indian software companies have themsleves begun outsourcing work to other parts of the world. Now t...

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