Ghajini Movie Marketing Campaign an analysis

Aamir Khan's Ghazini is slowly becoming a casestudy in how to create a buzz around a movie and it is said that 30% or 15 crore of the 50...

Yash Raj Films on Movie Marketing India

Yesterday i had a chance to hear a talk from Head of Marketing Yash Raj Films Mr Tarun Tripathi at IIM Lucknow. Interestingly Tarun is also ...

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