Search is sick Bing is cure this is the mantra with which Microsoft continues its battle against google. The new advertising for its search ...
Microsoft's new decision search engine Bing which aims to take on google has now gone live with huge PR and publicity push and so are t...
Google really seems keen for people to use its browser Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the br...
In this interesting ad Honda’s belief in the importance of never being afraid to try something new is explored with stories held together wi...
All Telcos are focusing on Mobile VAS services and Airtel being the market leader also has the added responsibility of expanding the overall...
A very interesting and offbeat ad for Cadburys Bournville the dark chocolates but done completely in English and in a British style and with...
Synovate and Mint have published their best ads of 2008 list and the top ad in terms of awareness and brand recall is the cadbury perk ad em...
Hi and a happy New year to everyone 2008 marked my first full year in blogging and here is a collection of my five post popular posts of 200...
Akshay Kumar is the brand ambassador for Thums Up and the image that the brand has always portrayed is a drink for the action oriented macho...
Apple Mac ads are fun to watch even though they might not be aired in India and so here is one more gem enjoy the video
For a sector that saw a 20 per cent growth in the heady two years before the financial meltdown recession and painful advertising cuts has h...
Microsoft PR team mailed me at midnight to break their new holistic campaign titled Windows. Life Without Walls.This is an effort to promot...
ZenithOptimedia has reduced its forecast for ad-spend growth in 2009 from 4% to 0.2% as the fallout from the financial crisis has spread thr...
Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really tr...
Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away t...
Bharti has released a new ad campaign which highlights the achievements of Indians and ties it with Bharti and is really an inspirational ad...
In the latest ad for Pepsico's Kurkure Desi beats the theme is desi and so Kareena Kapoor enacts the story of cindrella in a typical de...
According to a story in Livemint due to ongoing credit crisis and recession the advertising budgets have been cut drastically and growth rat...
Deloitte the prestigious auditing and consulting firm and one of the more coveted firms at B schools recently launched a wierd viral ad prom...
YouTube started displaying advertisements inside selected partner videos a year and a half ago and moved to include selected videos in AdSen...