This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Adage reports that the ABC/Nielsen research has concluded that adding multiple sponsors per ad break had "a minimal effect" on rec...
Lots of internet websites are using TV to generate brand recognition and create initial push and the latest in this field is Reliance ADAG o...
Brand week says that according to a borrell study says that Online Video advertising is likely to hit $371 mn this year. It also provides l...
Two-Thirds of Internet Users Watch TV While Surfing the Net This is what emarketeer has to say not me and this multitasking has wide implica...