Email Marketing: A primer
https://ideasmarkit.blogspot.com/2009/01/email-marketing-primer.html
There are a large number of people who equate email marketing to spam and thus many smaller companies restrain themselves from using it but ...
Trends in Social Networking in India
https://ideasmarkit.blogspot.com/2008/12/trends-in-social-networking-in-india.html
Comscore in its report tells that nearly 60.3% of the Indian internet users are using any of social networks. Ashish kashyap CEO of ibibo li...
10 ways Digital can help survive Recession
https://ideasmarkit.blogspot.com/2008/11/10-ways-digital-can-help-survive.html
There is no getting away bad times are upon us and the recession is a reality and so in these times check out this interesting presentation ...
Google Adwords Marketing:Online Marketing Challenge 2009
https://ideasmarkit.blogspot.com/2008/10/google-adwords-marketingonline.html
Google has announced the opening of Online marketing Challenge 2009 which is part of a very unique adwords marketing campaign to future mark...
Myspace launches Myads
https://ideasmarkit.blogspot.com/2008/10/myspace-launches-myads.html
Social networking leader in US Myspace following on the heels of Facebook has launched their self service ad platform Myads and is allowing...
Google enters In game Advertising
https://ideasmarkit.blogspot.com/2008/10/google-enters-in-game-advertising.html
Gaming has been a growing trend and according to ComScore, over 25% of Internet users play online games every week, which is over 200 millio...
Research: Online Advertising Preferences of Consumers
https://ideasmarkit.blogspot.com/2008/10/research-online-advertising-preferences.html
iPerceptions Inc a Customer analytics company is out with a research on which online advertising methods are most popular with consumers. T...
Google Ad Planner Sneak Peek: Great Free Media Planning Tool
https://ideasmarkit.blogspot.com/2008/10/google-ad-planner-sneak-peek-great-free.html
A few weeks back I got invited into Google's Adplanner a currently invite only tool which is intended to help advertisers identify the ...
Amitabh Bachchan and the power of Celeb Marketing
https://ideasmarkit.blogspot.com/2008/09/amitabh-bachchan-celeb-marketing-and.html
While Internet in India has been booming it has been focussed too much on the big portals where the mainstream crowd is and others have stru...
ICL to use Online Marketing to compete with IPL
https://ideasmarkit.blogspot.com/2008/09/icl-to-use-online-marketing-to-compete.html
The rebel Indian Cricket League (ICL) is coming back for a second season with a bigger marketing spend of 40-50 crores and with an greater e...
Aamir Khan to do internet marketing for Ghajini promotion
https://ideasmarkit.blogspot.com/2008/09/aamir-khan-to-do-internet-marketing-for.html
Aamir Khan with his Blog has been the pathbreaker in celebrity blogging in India and his success with the blog has convinced him of the eff...
Ebay India Marketing Campaign : Lowest Price Challenge
https://ideasmarkit.blogspot.com/2008/09/ebay-india-marketing-campaign-lowest.html
EBay India one of the largest e commerce stores in India has launched a price challenge an age old marketing trick wherein they are challeng...
Google India Marketing Campaign An Analysis
https://ideasmarkit.blogspot.com/2008/08/google-india-marketing-campaign.html
Even though you might have great products you still need to market them and when you are Google you can do a lot of cross platform marketing...
Airtel launches Iphone in India with a Online Marketing Blitz
https://ideasmarkit.blogspot.com/2008/08/airtel-launches-iphone-india-online.html
Airtel has really embarked on a major blitz for the launch of iphone in India today they had all the major Indian portals Rediff,Yahoo, Indi...
Google Research:18% of all financial products are sold online in India
https://ideasmarkit.blogspot.com/2008/08/google-research18-of-all-financial.html
According to ET Google has conducted a study implemented by the strategic market research firm Media Screen to gain deeper understanding of...
Dumbest Viral marketing Campaigns
https://ideasmarkit.blogspot.com/2008/08/dumbest-viral-marketing-campaigns.html
Call it viral marketing or gureilla marketing in this modern age marketing agencies have fallen to a great depth in search of that innovativ...
Boring products that became Social Media Marketing Hits
https://ideasmarkit.blogspot.com/2008/08/boring-products-that-became-social.html
In a very interesting article at Search engine land Brent Costuras talked about how some of the companies who didn't had anything flash...
Viral Marketing: Centrefresh Milan ki Khatir
https://ideasmarkit.blogspot.com/2008/08/viral-marketing-centrefresh-milan-ki.html
Webchutney the digital marketing firm which was responsible for one of the first ever viral hit in Indian market for Make MyTrip is back in ...
Viral Marketing versus Word of Mouth : What's the difference
https://ideasmarkit.blogspot.com/2008/06/viral-marketing-versus-word-of-mouth.html
I came across this interesting piece in Forbes which talks about that common confusion between Word of Mouth Marketing and Viral marketing. ...
Amul indulges in Second Life Marketing
https://ideasmarkit.blogspot.com/2008/06/amul-indulges-in-second-life-marketing.html
Amul a brand of Gujarat Cooperative Milk Marketing Federation Ltd is one the few Indian brands to go to second life to take advantage of the...