Gureilla marketing : Reliance Insurance

Guerrilla Marketing as a term means An unconventional way of performing marketing activities on a very low budget by relying on time, energ...

Bluetooth Marketing Will it Take off

With nearly 250 million mobile users Mobile marketing is one of the latest trend to hit India. Bluetooth Marketing is one of the means of m...

Marketing Case Study Motorola from No.5 to No.2 in 12 months

Business Standard features a story about Motorola and how despite India being a Nokia country(Nokia's 2nd largest market) Motorola foug...

Marketing Examples Nike & Social Community Marketing

This New age Marketing example is from USA and demonstrate how Nike has increased its sales by tapping into social community marketing init...

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