How to increase conversion of your Internet Generated leads

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nternet lead generation is a big business internationally but in India its value is still to be realized. Having worked in couple of lead generation companies I have seen most of people complaining about the quality of lead generated by internet medium but compared to any other medium it still is your best bet. A research by Leadqual backed by MIT has some very good answers why your lead might not convert well

1. Prospective buyers fill out 3-5 lead forms (especially true of those coming from Google campaigns)
2. The first to contact a lead increases conversion 238%
3. More than 65% of all conversions occur on first call
4. Calling a lead more than 5 minutes after a lead is submitted has a 46% lower qualification rate than calling in less than 5 minutes.
5. Speed of response is the best predictor of a closed transaction
6. Enormous opportunity exists for after-hour and weekend calling when most companies are not staffed for a rapid response

So the key is time taken to respond to a lead created in your system. Here is a whitepaper by Leadqual on the same subject