This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Jakob Nielson is one of the oldest and most respected name in terms of web usability and research in this field and now he has written a ...
Facebook and Twitter are the fastest growing networks in the world and are also the most popular amongst social media marketeers. A Septe...
Comscore has come out with some numbers regarding sports site traffic in India.An additional insights from these numbers are that interne...
Most advertisers have struggled with returns on display advertising and are moving more towards performance oriented advertising on this ...
There is a large amount of user research which goes into building a quality website and this keeps throwing up some interesting user insigh...
Media agency Madison Communications Pvt. Ltd in association with trade publication Pitch has now forecast negative 5% growth in advertising...
Coca Cola India is launching its latest campaign for Sprite, the second-largest selling carbonated drink in India, on the Internet. This is ...
Bollywood was a market which digital publishers were trying to penetrate for ages but now they finally seemed to have cracked. Bollywood has...
In India according to reports for every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outd...
Orkut has started aggressively targeting advertisers to monetize its social network specially in its 2 largest markets India and Brazil .Ork...
Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...
For a publisher CPM based banner ads are the best option while for the advertiser they are the worst option but people have no idea about ho...
Banner Blindness has been a problem thus causing most ads to be ignored and so advertisers have always tried to find how to catch the attent...
A research conducted by UK's Internet Advertising bureau points out what kinds of online advertising attracts user attention and predom...
Banner Advertising might be considered the smaller cousin of the much larger search advertising but Banner Advertising is still bread and bu...
The Indian Media and entertainment industry stood at INR 584 billion in 2008, a growth of 12.4 percent over the previous year. Over the next...