The Art of Online Market Research
https://ideasmarkit.blogspot.com/2008/05/art-of-online-research.html
Well if you are into market research then instead of traditional research (which is limited by number of people you can visit) you might be...
Viral marketing: Bingo
https://ideasmarkit.blogspot.com/2008/02/viral-marketing-bingo.html
ITC's Bingo has always been known for their adoption of different mediums and having a different kind of advertising strategy compared t...
Orkut as a means of youth marketing in india
https://ideasmarkit.blogspot.com/2008/02/orkut-as-means-of-youth-marketing-in.html
Its official rather than fighting Orkut as a youth hangout place various youth mediums like MTV and FM radio stations are extending their pr...
Viral marketing Wrangler Truly Clean Jeans Campaign
https://ideasmarkit.blogspot.com/2007/09/viral-marketing-wrangler-truly-clean.html
Arvind Mills owned Wrangler brand underwent a rebranding exercise using new age media and viral marketing concepts.Wrangler had decided to s...