Bingo Godzilla Ad
https://ideasmarkit.blogspot.com/2008/05/bingo-godzilla-ad.html
Enough has already been said about ITC and their strategy of producing wacky, weird and at times humorous ads which have always broken the c...
Viral marketing: Bingo
https://ideasmarkit.blogspot.com/2008/02/viral-marketing-bingo.html
ITC's Bingo has always been known for their adoption of different mediums and having a different kind of advertising strategy compared t...
Lays launches Chala Change Ka Chakkar
https://ideasmarkit.blogspot.com/2008/02/lays-launches-chala-change-ka-chakkar.html
Stung by growth of ITC's Bingo Lays has kicked off a marketing campaign “Chala Change Ka Chakkar”, which the company claims is its bigg...
Marketing Case Study ITC’s Bingo
https://ideasmarkit.blogspot.com/2008/01/marketing-case-study-itcs-bingo.html
Business Standard's Annual Brand Derby has picked Bingo as the most successful launch of 2007. Vodafone was a close second to Bingo for ...