Mobile Marketing: Pepsi's Youngistaan

Mobile Marketing: Pepsi's Youngistaan

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https://ideasmarkit.blogspot.com/2008/06/mobile-marketing-pepsis-youngistaan.html

Pepsi has used a complete 360 degree marketing approach for youngistaan and the latest of the spectrum is mobile marketing. Afaqs is reporti...

Mobile Advertising: Coke and HUL launch Campaigns

Mobile Advertising: Coke and HUL launch Campaigns

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https://ideasmarkit.blogspot.com/2008/05/mobile-advertising-coke-and-hul-launch.html

The current buzzword is 360 degree marketing making use of all possible media channels to send across your message. So despite spending near...