This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Indian IT companies like Infosys and Wipro have missed a trick while they were bagging deals in foreign countries Indian IT market started e...
Its interesting to see how IT services companies are marketing themselves in unique ways with Infosys going for corporate Blog marketing , T...
It is quite interesting to see how Indian IT companies are not only globalizing themselves but are also going about branding themselves af...
I had an interesting experience listening to A.T.Kearney consultants giving a talk on Globalization in IIM Lucknow. Now in yesterday's...
New York Times has an article on how now Indian software companies have themsleves begun outsourcing work to other parts of the world. Now t...
I wrote about how Indian software factories (IT companies) are starting to brand themselves and I recently came across an effort by another...
Business Standard reports that India's software factories have finally realized the importance of branding and marketing themselves to t...