Innovative Ideas: Reuters and Rural Mobile Services

Last year Reuters launched a mobile services for farmers in Maharashtra called Reuters Market Light which offered relevant information to th...

Mobile Advertising: Coke and HUL launch Campaigns

The current buzzword is 360 degree marketing making use of all possible media channels to send across your message. So despite spending near...

Presentation on Nokia's Strategy and the future of mobile web

There is lot of hype about the mobile web and how mobile is now the 4th screen after TV, Computer and Cinema Halls but there is lot of con...

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