Tata Tea Jaago Re Campaign
https://ideasmarkit.blogspot.com/2008/12/tata-tea-jaago-re-campaign.html
Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really tr...
MTV Youth Icon Nominees: An Amazing collection of innovators
https://ideasmarkit.blogspot.com/2008/11/mtv-youth-icon-nominees-amazing.html
While MTV over the years has been nominating sportstars or celebrities as youth icons for the first time it has decided to do something mean...
Google Project 10^100 Social Cause Marketing
https://ideasmarkit.blogspot.com/2008/09/google-project-10100-social-cause.html
As part of their 10 year anniversary Google has indulged in social cause marketing by starting off something called Project 10^100 , a cont...
Viral Marketing with a purpose Help Bihar
https://ideasmarkit.blogspot.com/2008/09/viral-marketing-with-purpose-help-bihar.html
On this blog I have covered many viral campaigns but none like this one .Interactive agency Quasar Media in association with a non-governmen...
Ek Rediffmail Bhej Ke Toh Dekho
https://ideasmarkit.blogspot.com/2008/03/ek-rediffmail-bhej-ke-toh-dekho.html
What is the factor that draws the users to email this is a tough question to answer and the battle in India is primary between Rediff, Yahoo...