This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Mobile Internet in India has risen at an amazing pace in india and has served as big boon for India's internet economy however a lo...
I have seen through number of self proclaimed hyped reports on number of internet users in India and putting that number as high as 100 ...
I nternet lead generation is a big business internationally but in India its value is still to be realized. Having worked in couple of l...
Telecom Regulatory Authority of India(TRAI) has released a detailed report on number of internet connections in India. Points to note ...
While you can get visitors to your site by running marketing campaigns and doing SEO the bigger challenge is retaining them. The best way...
Campaign monitor has done a study about the most popular email clients used by people and the results are shown alongside. These stats are ...
EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summar...
Inspired by the west most of the companies in India focused on ads and ecommerce but its the Indian desi entrepreneurs who showed that f...
Jakob Nielson is one of the oldest and most respected name in terms of web usability and research in this field and now he has written a ...
A study was conducted by Google and research firm Netpop Research to get a fix on how Indian consumers use the internet and other tradi...
Facebook and Twitter are the fastest growing networks in the world and are also the most popular amongst social media marketeers. A Septe...
Nielsen has just declared results of its Upper Middle and Rich (UMAR) survey. The survey covered more than 18,250 individuals across 35 I...
JD power has showcased its 2009 India Escaped Shopper Study based on responses from more than 5,400 buyers and nearly 2,000 rejecters of ...
Comscore has come out with some numbers regarding sports site traffic in India.An additional insights from these numbers are that interne...
Most advertisers have struggled with returns on display advertising and are moving more towards performance oriented advertising on this ...