Advertising Vs PR: A casetudy of how to advertise on Indian Internet

Advertising Vs PR: A casetudy of how to advertise on Indian Internet

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https://ideasmarkit.blogspot.com/2009/05/advertising-vs-pr-casetudy-of-how-to.html

For a publisher CPM based banner ads are the best option while for the advertiser they are the worst option but people have no idea about ho...

Research: When Do People Pay Attention to Ads

Research: When Do People Pay Attention to Ads

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https://ideasmarkit.blogspot.com/2009/05/research-when-do-people-pay-attention.html

Banner Blindness has been a problem thus causing most ads to be ignored and so advertisers have always tried to find how to catch the attent...

Research: The power of Word of Mouth

Research: The power of Word of Mouth

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https://ideasmarkit.blogspot.com/2009/05/research-power-of-word-of-mouth.html

A New  research on Word of Mouth in US shows that Word of mouth is actually very relevant especially  for some particular categories like fo...

Google Chrome TV Ad

Google Chrome TV Ad

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https://ideasmarkit.blogspot.com/2009/05/google-chrome-tv-ad.html

Google really seems keen for people to use its browser Chrome. So much so, in fact, that they’ve decided to broadcast commercials for the br...

Google Founder's Inspirational Speech

Google Founder's Inspirational Speech

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https://ideasmarkit.blogspot.com/2009/05/google-founders-inspirational-speech.html

Google co-founder Larry Page delivered the Spring 2009 commencement address at the University of Michigan yesterday, the same university at...