Google Research: How People React to TV Commercial Break

Google Research: How People React to TV Commercial Break

4

https://ideasmarkit.blogspot.com/2009/05/google-research-how-people-react-to-tv.html

Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...

Digital Marketing becomes a prominent channel for Auto Industry

Digital Marketing becomes a prominent channel for Auto Industry

3

https://ideasmarkit.blogspot.com/2009/05/digital-marketing-becomes-prominent.html

Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...

Advertising Vs PR: A casetudy of how to advertise on Indian Internet

Advertising Vs PR: A casetudy of how to advertise on Indian Internet

1

https://ideasmarkit.blogspot.com/2009/05/advertising-vs-pr-casetudy-of-how-to.html

For a publisher CPM based banner ads are the best option while for the advertiser they are the worst option but people have no idea about ho...

Research: When Do People Pay Attention to Ads

Research: When Do People Pay Attention to Ads

2

https://ideasmarkit.blogspot.com/2009/05/research-when-do-people-pay-attention.html

Banner Blindness has been a problem thus causing most ads to be ignored and so advertisers have always tried to find how to catch the attent...

Research: The power of Word of Mouth

Research: The power of Word of Mouth

1

https://ideasmarkit.blogspot.com/2009/05/research-power-of-word-of-mouth.html

A New  research on Word of Mouth in US shows that Word of mouth is actually very relevant especially  for some particular categories like fo...