IMRB Survey: Indian Consumer Confidence and Spending

ET has a report about a survey conducted by IMRB among 2,440 households across urban and rural areas has revealed that consumers have cut ex...

Survey: What Do Indian Marketeers Think about Social Media

Exchange4media.com and Blogworks conducted a survey of 267 people, comprising of working professionals, executives and business leaders in ...

Dentsu Technology Tracker 2009: Indians are addicted to net

A qualitative online survey — Technology Tracker 2009 — conducted by the media agency Dentsu India threw up some interesting findings, that...

Google Research: How People React to TV Commercial Break

Like everything else Google's TV Ads division in U.S.A analyzes anonymized data from millions of set-top boxes tuned to several thousand...

Digital Marketing becomes a prominent channel for Auto Industry

Finally digital marketing is beginning to pay off for automakers since it allows them access to urban well to do families and a recent artic...

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