Bollywood Finally starts spending on Digital marketing

Bollywood was a market which digital publishers were trying to penetrate for ages but now they finally seemed to have cracked. Bollywood has...

Anderson Analytics:Social Networks users and their preferences

Anderson Analytics surveyed 11000 people about their social networking preferences in US and have come up with the following insights for t...

E-Mail Marketing Open and Click-Through Rates

MailerMailer has created an “Email Marketing Metrics Report” which has some interesting analysis on the subject of email marketing Monday ...

Google India launches Print Campaign in Tier 2 cities

Google has launched a print campaign in India in tier 2 cities Nagpur, Jaipur, Ahmedabad etc where variations of the ad shown alongside have...

Digital vs Print Advertising in India a Casestudy

In India according to reports for every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outd...

index