Nielson Upper Middle and Rich in India Survey
Nielsen has just declared results of its Upper Middle and Rich (UMAR) survey. The survey covered more than 18,250 individuals across 35 I...
This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Nielsen has just declared results of its Upper Middle and Rich (UMAR) survey. The survey covered more than 18,250 individuals across 35 I...
JD power has showcased its 2009 India Escaped Shopper Study based on responses from more than 5,400 buyers and nearly 2,000 rejecters of ...
Comscore has come out with some numbers regarding sports site traffic in India.An additional insights from these numbers are that interne...
Most advertisers have struggled with returns on display advertising and are moving more towards performance oriented advertising on this ...
There is a large amount of user research which goes into building a quality website and this keeps throwing up some interesting user insigh...