Social Networking Marketing Implications

Social Networks are growing and can be easily used by marketeers to tap a market which is already profiled and can be easily segmented and targeted based on interests of the users An interesting analysis on this is presented by one of my seniors an interesting mix of technology and Marketing take a look

Metcalf's Law which states that the value of network increases as the square of the number of users, is fundamentally applicable for computer networks but may be extended to social networks as well. Metcalf's law implicitly suggests that adoption should be extroverted, because each individual added to a network (in this case, of individuals in the social network service) creates enormous incremental power to the network as a whole. From a marketing point of view, this can be understood in terms of the use of social networks to further word-of-mouth advertising and product promotion.

Complete paper can be found here
http://www.foolonahill.com/