Videocon's new Marketing campaign

Three hottest brands of today ShahrukhKhan ,M.S Dhoni and Om Shanti Om all come together as Videocon aims to appeal to the youth with its latest corporate commercial, which is contrary to its previous strategy of appealing to an older target audience. When you are looking at youth immediately internet also becomes important and it is holding talks with developing Rediff, Yahoo! and Zapak for games and contest based on the TVC. Here is the ad which is based on role reversal for Dhoni and shahrukh with the theme of OSO I enjoyed it do take a look

Videocon has very interesting plans“Currently, we are focusing only on the recent TVC that was launched.” The initial version will be a 90 seconder, followed by 60 second and 30 second versions. The commercial will also play in PVR cinemas. Radio Mirchi is partnering with Videocon to run contests. The contest entails the participants dressing up like either SRK or Dhoni and answering a few trivia questions. Also included will be a glimpse on what is the youth’s view to playing the roles that life throws at you in keeping with Videocon’s corporate thought.In other arenas, posters, table calendars and even the V locket will be part of the media mix. via agencyfaqs