IDEASMARKIT

Indian Audience Preferences and Why Internet in India has still not reached masses

A look at TAM media research's data from February about TV and Radio viewership gives us some interesting insights. Some of the Key poin...

Starcom (media agency) and The Key (a qualitative research firm), have conducted a survey during December2008 and January 2009 based on 4...

An Interesting compilation of studies released by emarketeer gives an insight into what exactly goes into the mind of a head of marketing at...

Banner Advertising might be considered the smaller cousin of the much larger search advertising but Banner Advertising is still bread and bu...

An interesting report in mint highlights the changing paradigm of advertisers and their media planners who are shifting their ad spends from...

DI points out to how Google is using AdSense ads to advertise their web search results pages for specific queries as shown in the image alon...

This is part of multiple posts that I have been doing on impact of recession on Indian Economy and Indian Consumer Demand. At the heart of c...

India has one of the largest youth populations in the world, it’s key for every marketer to crack this market.A new Coca-Cola India commissi...