What are Marketeers Thinking of in Recession

An Interesting compilation of studies released by emarketeer gives an insight into what exactly goes into the mind of a head of marketing at a big firm while a large part of it is U.S centric there are some conclusions which we can also draw out for ourselves from the same set.

1. First Customer priority for next 12 months is Price.
2. Marketeers are focused on New Product Introductions to thwart any downturn
3. The US marketeers are focused on integrating both online and offline marketing effectively.
4. Brand Building is of the lowest priority these days
5. Marketing Budgets are expected to be flat in 2009
6. Achieving better ROI on marketing efforts seems to be the theme these days.

All of these insights paint a very tough picture for advertising during 2009 we will however find out how this does pans out over the upcoming year