E-Mail Marketing Open and Click-Through Rates

MailerMailer has created an“Email Marketing Metrics Report” which has some interesting analysis on the subject of email marketing

• Monday is the best day to send emailers having highest open and click thru rates.
• Subject lines having less than 35 character worked best.
• How often e-mails were opened and clicked varied with the industry of the sender—and the size of the list.
• Messages delivered to small and medium lists had higher open and click-through rates than messages delivered to lists of 1,000 or more subscribers.
• Religious and spiritual organizations had the highest open rates among large lists, followed by telecommunications and travel companies.
• Click-through rates for lists of over 1,000 recipients were also highest for religious e-mails, followed by travel, general consumer and retail.
• A smaller list does not directly affect open and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers