Sports sites traffic in India , Internet traffic continues to grow at 14.6%

Comscore has come out with some numbers regarding sports site traffic in India.An additional insights from these numbers are that internet traffic in India grows at 14.6% in India in 2009 to reach 37 Million. Now for Comscore like any measuring agency numbers are to be taken with a pinch of salt but numbers show a massive difference in Jan 09 and Jan 10. I will  take this opportunity to explain this factor and some of the other key observations in sports sites traffic in India

1. Sports sites traffic is primarily cricket oriented in India
2. The numbers go up when cricket matches fall more on weekdays rather than on weekend due to offices being primary source of traffic.
3. Yahoo cricket leads and is followed by Espn Cricinfo combine interesting rediff numbers are not shown which I know to be substantial but this might be due to rediff strategy of paying comscore to hide its numbers
4. In Jan 09 and Jan 10 number of cricket matches that were held is the cause of difference in traffic
5. This category of visitor is bound to be more engaged with an avg sports category visitor spending 30.1 minutes at sports sites, viewing 41 pages of content and visiting the category nearly 6 times throughout Jan 10 
6. The leadership of a site like yahoo cricket in Jan 10 vs  cricinfo in Jan 09 points to the fact that yahoo primarily attracts lot of immature traffic in India  which rises in match times while cricinfo attracts lot of mature traffic which stays with it even in non cricket season.

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