What Experience Teaches About Marketing, Experts & Life

True for Google, Facebook, Instagram, Tiktok, Twitter, Uber, Amazon, Youtube, Pinterest, Snap

This is true if you want to be a creator or a publisher and want to generate organic traffic using any platform

Across Any Platform:

Optimize For Users: Try and Do Thing which is suitable for users that are best for the long term but in the short term this means you will not get success or get lesser success

Optimize For Algorithm: In the Short Term You will always get success but when the algorithm changes you are brought down and will have to start all over again Churn and Burn always happen here.

Example: Facebook and the infamous Pivot to Video

Optimize For Users & Algorithm: Balance Between  two is what works on a steadier rate in the medium term but you are still prone to a hard knock life from the algorithm

Gurus & Experts: Becoming One is an excellent way to make money but most of them are just fooled by randomness and you don't really learn anything from them unless you are starting out and need to learn the basics.

Example: Across SEOs there are a bunch of gurus who are proven wrong on every update same is true for every field but they make good money Because they come up with a theory that can explain the recent update

Platform:

Always needs the small guys (creators and publishers) at the start to build themselves but once they become big they always prefer to align with the big guys

In Life Ideally

Try to Make a platform: Very hard but they are always going to be the biggest

Try to Build an Algorithm: Very hard but then you control  things otherwise whoever owns the algorithm that controls your fate