Google I/O 2023 & How SEO & Marketing on Google Changes

Google is Making 2 Distinct Shifts and Sundar Pichai has made some dramatically stupid moves but it is now in motion and can only be done up in some changed form 1. 5 to 2 years later.

1.) Use Google AI search :

This move is applied to longtail queries and will help what people achieved in 4 queries to be done in 1

Impact: Reduces the Number of Google queries and reduces longtail converting queries and number of clicks to long tail publishers 

End result Traffic reduces Google's publisher revenue decreased but of course, Sundar Pichai and Google don't really care about that

Consumers will feel better analyst types will feel great Google stock will go up in the short term and crash later due to lower revenue but Pichai and Google don't see that far

2.) Use Google Perspectives: 

An obsession with the fact that there are websites that create content for Google and these websites are Content Farms and are bad so time to switch over to Creators and Social media

Pichai feels the number of websites on the internet has peaked instead of websites creating in-depth content its time to switch to creators so time to give a spike to social media and you will now have creators popping up

perspectives will feature Twitter, Reddit, youtube shorts, and TikTok so time for a spike for creators on them at the cost of websites

Impact: Increase traffic to social media profiles and reduce traffic to publishers and reduce the publisher revenue arm of Google

Again will help black haters ride this wave, social media will feel great, and analyst types will feel the better stock will get a short-term spike and then fall later on as publisher revenue decreases.

Technically For the short term: Stop Creating  Websites and SEO for now and instead focus on social media profiles, buy all the tools including blue tick, verification, and monetization on social media.

For the Long term survive for 2 years and then see some sort of mixed mess see a balance of websites and social media

But yes in the long term for this move alone Sundar Pichai deserves to be fired but then  that's not up to me

Overall rule all gatekeepers don't like the people who thrive on them and consider them to be some sort of bad version but I don't like websites that create content for me and instead I would prefer another gatekeeper's creator is a stupid idea.