Viral marketing: Bingo

ITC's Bingo has always been known for their adoption of different mediums and having a different kind of advertising strategy compared to others. Now they have become the first FMCG company in India to experiment with viral marketing and have launched a new viral developed by Contests2win. It is in essence a spoof on the long winding saas bahu soaps on TV and looks interesting to say the least take a look at the video here or head to http://www.petkapaap.com
Update: Seems like campaign is still under wraps so they have made the video private and therefore the below video will not play lets wait and see