Infosys Branding Efforts

It is quite interesting to see how Indian IT companies are not only globalizing themselves but are also going about branding themselves after HCL and TCS it is now the turn of Infosys. If you visit western publications like wired , Ars technica and others you will see Infosys promoting its blog Think Flat.Interestingly this blog has been around for sometime but of late their is more activity on this blog with people like Nandan Nilekani himself writing in this blog.This looks like a very good means to sell itself to its targeted customers who would be reading the technical journals and then on seeing the ad would be taken to its blog which would contain again articles about technology. Here is a screenshot of the Infosys ad