Corporate Blog Marketing Wipro launches Campus Blog

Where Infosys is can Wipro be far behind well for some time infosys had developed its own world is flat blog and was using it to market itself to Corporate Clients .Now Wipro decides to take a plunge and develop a Campus blog at wipro-campusarena.com/ however the target for Wipro is not clients but campus students amongst whom there is a growing realization is that working for indian software factories is just another average job and if you really want to make a career in IT then you should avoid them.This trend is very common in IITs and is spreading to some of the NITs and other top tier T-schools also and even amongst the Indian outsourcers the worst hit is Wipro whose last year attrition was amongst the worst and hence the need to connect to the campus audience.
Developed by India's leading viral marketing agency Webchutney the blog is just a means to highlight Wipro Culture with most of the bloggers going nostalgic on the blog and telling how great is Wipro and thus try to influence the freshers who will most likely fall for this. Interesting marketing technique by Wipro which illustrates the power of Blogging however there is an element of manipulation involved in this since it will only highlight the best part of working at Wipro and not the various pitfalls associated with working in Indian IT outsourcing industry