Tata Tea Jaago Re Campaign

Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really tr...

Fear Marketing

Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away t...

Ads: Bharti Airtel Proud to be Indian New Inspirational Ad

Bharti has released a new ad campaign which highlights the achievements of Indians and ties it with Bharti and is really an inspirational ad...

Ads: Kareena Kapoor Kurkure Ad

In the latest ad for Pepsico's Kurkure Desi beats the theme is desi and so Kareena Kapoor enacts  the story of cindrella in a typical de...

Microsoft India launches Winwithsearch Contest and a Viral for promoting Livesearch

Microsoft's PR team mailed me to announce the launch of a new contest called Winwithsearch designed to promote live search's new fea...

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