Tata Tea Jaago Re Campaign

Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really trying to connect with people. This is one of those rare times when the social campaign is actually integrated so well with the main advertising campaign and they have made digital a major component of this campaign by creating the site Jaago Re as an idea exchange platform.Tata Tea  has joined hands with Janaagraha, a Bangalore based not-for-profit organisation  for this campaign.

Objective:
The objective of the partnership is to create a platform that will motivate the vast numbers of Indian youth to participate actively in the electoral process of the country. The initiative is named ‘Jaago Re! One Billion Votes’ and aims at awakening the youth of this country to the importance of exercising their right to vote as a means to bring about the change they seek.
The Jaago Re! campaign which was initiated last year now takes a new leap. From challenging the qualifications of a politician to run the country, the campaign now seeks to empower the youth to influence polity by exercising their right to vote. Here is the TV ad

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Tata Tea Rural Marketing Campaign