Programmers versus Marketeers
Marketeers have been cursed for a long time by programmers now Seth Godin the marketing guru wants to have a word with programmers He has ...
https://ideasmarkit.blogspot.com/2007/07/programmers-versus-marketeers.html
Marketeers have been cursed for a long time by programmers now Seth Godin the marketing guru wants to have a word with programmers He has listed ten things programmers might want to know about marketeers now programmers are likely to disagree with it but the marketeers won't.The ten things are:
- Marketing is not rational. Programming is. Works the same way every time. Marketing doesn't, almost in a Heisenbergian way. If it worked before, it probably won't work again.
- Marketing is even more difficult to schedule than bug fixes. Marketing expenses are easily timed, of course, but the results are not. That's because there's a human at each end of the equation.
- Most marketers have no clue whatsoever what to do. So we do unoriginal things, or stall, or make promises we can't keep.
- Just because Sergey is both a brilliant programmer and a brilliant marketer doesn't mean that all brilliant programmers are good at marketing.
- People often prefer things that are inelegant, arcane or even broken. Except when they don't.
- Truly brilliant coding is hard to quantify, demand or predict. Same is true with marketing.
- There is no number seven.
- Unlike mediocre programmers, mediocre marketers occasionally get lucky. When they do, they end up with a success they can brag about for a generation. But that doesn't mean they know how to do it again.
- Just because some marketers are dorks doesn't mean your marketer is a dork. Some programmers aren't so great either. Be patient.
- Without marketing, all your great coding is worthless. Push your marketer to be brave and bold and remarkable. Do it every day. Your code is worth it.
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